This is my survey
http://www.surveymonkey.com/s/9MRK6GP
The results I gained:
( I enabled more than one answer for each question)
For question 1, what type of music do you like?
The music most listened to in this question was:
RnB with 49%.
The rest of the results are as follows:
Chart with 47%
Hip Hop with 41.2%
Indie with 35.3%
Dance with 29.4%
Others with 23.5%
Rock and Grime joint with 21.6%
Alternative with 15.7%
These results show that as the chart is very urban as the most liked music is RnB, Chart and Hip Hop. This makes me feel very certain that I will be doing my music magazine, with an urban/ hip hop side to it as this is obviously the most like music.
For question 2, how often do you listen to music?
Once a month, Once a week and Never were all left blank and 3 times a week was only ticked once the 50 other participants all clicked Everyday they listen to music, this means that people my age listen to alot of music. This inspires me to write a music magazine which would appeal to all music lovers in their late teens.
For question 3, how much music do you download per week?
58% of the people taking the questionnaire said that they download 0-5 songs per week. Meaning that maybe they listen to more music online or on the TV meaning they don't need to download many songs. 20% of the people taking the questionnaire said that they download 6-10 songs per week meaning that they do quite a bit of downloading of music, but maybe only the songs they really like. This could mean for my magazine I could do certain sections of the magazine on certain genres or certain bands. Lastly, 26% of the people taking the questionnaire download 11+ songs per week, meaning they like lots of different music, and download endlessly. All these results show me that there is a lot of diversity in music and if my magazine is to work it needs to appeal to everyone.
For question 4, Legal or Illegal websites used to download?
66.7% of people taking the questionnaire say they download Legally. 54.2% of people taking the questionnaire say the download illegally. These results show me that it might be hard to create a really successful magazine as over half the participants download illegally and therefore do not spend alot of money of music. Meaning they would probably not spend money on a music magazine.
For question 5, where do you download your music from?
I did this question to see whether the places they download were legal or illegal to see if I could catch out any of the people saying they didnt download illegally when they did. No-one lied at all from my results, therefore in analysis, this question was quite pointless. However the places they download music from i.e. you tube or different torrents could give me inspiration from seeing there themes and how they attract customers.
For question 6, where do you watch music videos?
Only 3 out of 51 people taking the questionnaire said they didn't listen to music on you tube, meaning you tube was the most watched place for music. I can use this information by looking at the sort of adverts and offers they have on you tube and use them for my front cover on my music magazine.
For question 7, do you buy music magazines?
Only 13.7% of people buy music magazines. 86.3% of people don't buy music magazines. This means I should have added the question, why don't you buy music magazines and see the reasons why to help me with my magazine. Which was an oppurtunity missed.
For question 8, what do you look for in a music magazine?
39 people skipped this question and only 12 people did this question, however there answers were very helpful. Some examples were:
"bands i like, cool photos"
"In depth detail into my favourite music acts.
Accurate facts, not lies or assumptions. Only stuff relevant to music, we don't want to know about their pets, sick fantasies or anything that doesn't have anything to do with music."
"lots of text and interviews, loads of live pictures etc"
"reviews, news, freebies"
"reviews of bands. suggested music/ songs to look out for. top 40 of the week/month"
For the last question, question 9, how much do you spend on music per month, including CDs, downloads and magazines?
There was a big differ on the amount spent. From £0 to £60 meaning that there are definatly out there willing to pay for a music magazine!
Overall I thought that this piece of audience research I have done has been good however, if I had done the survey again I would have not included the question I probably wouldn't have asked the question where do you download your music from, however I would have asked: If you do not buy music magazines, why don't you? Apart from that it was very successful!